Copyright 2013


Joseph Reps is a New York based agency representing nine photographers each specializing in Still Life, Advertising, Fashion, Beauty, Travel and Food photography.

I was commissioned to revamp the exisiting identity and create a new Black Book advertising series and promotional materials as well as a new website to showcase the work of their photographers. They wanted to create a typographic logo as well as an icon that could be used separately as a graphic. The owner whose name is Joseph is commonly known as "Joe" so I wanted to convey a personal touch by emphasizing the J and O as they are a small agency that has built up a strong following through their hands on service.

I was also asked to created a memorable launch party — inviting existing and new clients to take part in a design competition. Kid Robot 7 inch white Munny's were sent out as blank canvases to 25 select creatives and asked to be sent back "designed" in a theme of their own.

The competition was a huge success creating great publicity for Joesph Reps and some very creative Munny's. I also designed branded gift bags, mints and special edition t-shirts for the award party.

Joseph Reps Website
Joseph Reps new Logo and Icon
Black Book Double page Spread Ad
Black Book Double page Spread Ad
Black Book Double page Spread Ad
Black Book Double page Spread Ad
Joeseph Reps Promotional T-shirts

Limited Edition T-shirts with numbered swing tags were given away in branded cloth goody bags filled with Promotional sell sheets and branded mints.

T-shirt design up close
T-shirt Swing tags

Individually numbered swing tags were designed for the limited edition t-shirts.

Joseph Reps Printed Holiday Card

Front cover.

Joseph Reps Printed Holiday Card

Inside Card.

Joseph Reps Holiday Party Email
Holiday Party Email Invitations

A series of invitations went out to creatives to invite them to the holiday party and to participate in a Competition.

Kid Robot Munny Holiday Promotion Competition

The winning "Ice Munny" as it arrived and as it melted to reveal the caveman munny during the party.